Give Safe Experience to users with Always-On SSL


Many organizations believe that they have SSL on their website is enough to protect their business but if we look into online world, attackers always try sophisticated techniques like phishing, toolkit, MITM, session hijacking, side jacking, malware injection to intercept and change the unencrypted traffic.

To ensure that your organization has end-to-end security and especially your website needs SSL enabled on every web page.

What is Always-On SSL?

Always-On SSL helps the organization to secure the entire web structure. Besides authentication, it secures the information traveling between two ends like the server and browser with strong encryption and saves data from tampering and sniffing. Rather than securing only login pages, companies need to secure every web page of the website to save it from evolving hacking techniques.

It was discussed at RSA Conference in 2012; on ‘what is SSL’, ‘Always-on SSL’, ‘what is the business value of Always-on SSL’, and ‘what lesson we learned from previous incidences’. Watch the video for more precise information from that conference.

Why do you need Always-On SSL?

It provides the same level of online security right through the website, securing the entire visitor’s session. Visitors and users will feel safe over your site from the first to the end page and would visit again in near future.

SSL certificate makes your site safe to search, share, and shop online so it is advisable to have SSL enabled on every page.

Businesses that really do care about their customers should secure every web page. They should get SSL certificate from trusted certificate authorities such as RapidSSL, Thawte, Digicert, etc.

Even Google now prefers HTTPS as a ranking booster for SEO purposes. A website owner who has implemented HTTPS across the site is likely to get a ranking advantage in the Google search engine.

When your website is much secure, it removes the hurdle of mixed content, as all web pages will be secured with HTTPS. When a user types HTTP, he will be redirected automatically to HTTPS. All routing systems will have Port 443 (HTTPS) instead of Port 80 (HTTP).

What to consider before moving to Always-On SSL?

  • Before purchasing an SSL certificate, consult with an SSL provider to know about Always-On SSL.
  • You need to buy an additional certificate if your website runs on different servers and make sure that your website has SSL on every web page.
  • Redirect all web pages and URLs to HTTPS as you are moving your site to HTTPS.
  • You can check your current SSL configuration with SSL site checker tool.

Which SSL Certificate is ideal?

To ensure your customers about website value and security, Extended Validation certificate is an ideal choice. A green bar certificate not only secures the ongoing transactions but also provides authenticity to visitors and customers.

A trusted EV SSL certificate purchased from a trustworthy Certification Authority ensures users about its reliability. Many platforms like Facebook, PayPal, Twitter have EV SSL certificates on their website.

The green bar shows the organization’s name along with enhanced reliability. An EV SSL certificate also helps to protect your website from phishing fraud.

Besides EV SSL, you may opt for domain validation or organization validation certificate depending upon your business requirements.

Domain validation is ideal for beginners or needs a primary level of protection on his/her website while if you wish to authenticate your business identity over the web, then organization validation is the best option to go with.

Advantages of Always-On SSL:

  • Intermittent use of SSL encryption is not sufficient to defend your website visitors.
  • It protects the data on every page of your website.
  • It is easy to apply and needs no extra hardware support.
  • Your website ranking in Google will likely increase in the future.
  • You can show your customers that you really take care of their online security.
  • It will increase user trust in your website as a result; there will be lower bounce rates and shopping cart abandonment. Always-On SSL will help to increase online transactions and conversion rates.


The time has come to take additional security measures to protect the web environment, Always-On SSL encourages SSL providers, and organizations to make it a required component of every web-based service. Even government officials, privacy groups insist on the Always-On SSL concept because a single data breach can ruin the prestige of the company.

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