Online security is inevitable aspect of any business and it is true that when you take care of customers’ security, customers will take care of your business. Still many businesses ignore security standards and in long run suffer a loss because of lack of credibility and authenticity. To offer reliability and security to online businesses, SSL seems a boon and growing security at current time. SSL not only secures the data between the server and the browser but also establishes dependability of a website to provide assurance to online shoppers.
Symantec has researched on customer’s perception towards online industry and security, and suggested few points that can enhance website trustworthiness. Before going ahead, there are few facts that reveal customer’s perception about online shopping, security awareness and least trusted industries among customers.
Least Trusted Businesses:
There are industries on which customers put less trust like:
- 66% insurance companies
- 60% supermarkets
- 64% retailers and
- 35% banks
Around 20% customers have fear of payment theft while 19% customers have fear of identity theft and 4% customers have fear that online company will not delivery of ordered products.
Awareness about online security:
People usually shop online but they have little awareness or ignore security issues while shopping online. It is a serious issue for both customers’ privacy as well website’s reliability.
Only 43% customers perceive about online security while the rest 57% customers do not care for online security when they visit a website or surf the internet.
There are 2% customers do not know about online security while 3% customers believe that security is not applicable for the website.
Security Icons Plays Role:
When customer browse website they will either face security padlocks offered from legitimate certificate authorities or security warning generally displayed in the absence of proper security.
Customers get satisfy when they observe a security padlock on online websites and would like to buy from that website. Around 79% customers will have higher confidence if they see padlock in website address bar.
In case of security warnings, 80% customers will leave the website when they see a security warning on their browsers. Security warnings may arise due to technical security aspects like expiry of SSL certificate, self-signed certificate, mix content errors.
Symantec Consideration to make Website Reliable:
After going through the above facts about customer’s awareness on security and their preference about different industries, there are few points for online business side that can bring credibility and dependency. As a result, overall customer’s interaction, conversion rate and business ROI will on high peak.
Press Coverage: It is necessary to put notable press coverage on your website as it attracts visitors and provides latest trends and news published in top newspaper or media channels.
Display Awards: It is good to show off if your business had won any award or performance certificate, prize, as it will boost impression of your business in customer’s mind.
Avoid Stock Photography: Many website use stock photography but it is not always beneficial when it is a question of increasing reliability of your website. Instead of stock photography, put image of real people or infrastructure of your organization.
Use Videos: There may be situation when a short video explaining product process, upcoming product, or Shows Company’s biography can explain easily to customers about current and upcoming products and feel them personal on your website.
Use same color Scheme: It is sensible for web designer and developer to use constant color scheme in different parts (copy, links, breadcrumb, buttons, etc.) of a website so customers can feel the website in a user-friendly manner.
Simple access & Contact: While designing website, contact and support aspect should be considered and there should be multiple sources for customer support with simple interface.
Online Reviews: Many online shoppers go through user reviews to check authenticity of a company or product. It is believed that around 92% customers put trust in online reviews. What your customers are saying about your company is more important and for that, your website should have a testimonial page so a visitor can check and get assurance about the product and company as well.
Case Studies: You should put customer success story or customer experience about your website in either text or video format that will attract and provide confidence to other readers and shoppers.
Track Delivery: Your website should have easy product tracking as well clearly stated refund policy that will create transparency between you and your customers. Display about refund or non-refund policy for every product and service.
Use Trust Seal: There should be a trusted sign on checkout page through which customers can get assurance about making payment to your website. Hence, put trusted seal on eCommerce website’s checkout process like Norton Secured Seal, Comodo seal; which will show the website is legitimate and is safe to deal.
Use SSL Certificate: Above all, if you have eCommerce website, then SSL certificate should be there on website as it secures the data in transition and avoids third party interception. SSL certificate can also help your website in search engine ranking boost.
Check below info-graphic which will help you to understand easily:
In modern age, cyber culprits are always in search of blog, software or website to carry out their malicious intention. Once the site is infected, it will have bad impression among customers as well in search engine. To provide smooth and secure experience to your customers, your website should have above security measures. In the end, there are chances of higher business sales and website reliability when you try to push up your website security level.
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