Mark Certificates for Verified & Trusted Emails
Showcase your brand logo in customer inboxes with Verified Mark Certificates and Common Mark Certificates.
Your emails are often the first touchpoint with customers and first impressions matter. Mark Certificates let your brand logo appear right beside your sender name, giving people instant confidence that your message is legitimate and worth opening. It’s a visual upgrade and a security-backed assurance that builds trust before the subject line is even read.
Verified Mark Certificates (VMC) and Common Mark Certificates (CMC) can turn routine email communication into a powerful branding opportunity. Both certificates work with email security protocols to prove your logo’s authenticity and keep imposters out of your customers’ inboxes. They put your brand front and center while making your emails instantly familiar to readers.
What is a Mark Certificate?
A Mark Certificate is a digital certificate that verifies and authenticates your brand logo for email display. It binds your logo to your domain using public key infrastructure – PKI validation standards. Combined with email security protocols like DMARC, SPF, and DKIM, it allows only your authorized emails to show that logo.
These certificates operate within the Brand Indicators for Message Identification (BIMI) framework, so your logo appears next to your sender name in compatible email clients. By proving that the logo belongs to your organization, Mark Certificates strengthen brand recognition and protect against phishing attacks that misuse brand identities. Whether it’s a Verified Mark Certificate (VMC) requiring a registered trademark, or a Common Mark Certificate (CMC) for long-used logos without trademarks, both offer a clear signal of trust to recipients before they even open your email.
At CheapSSLShop, we offer both Verified Mark Certificates and Common Mark Certificates as an authorized partner of DigiCert. Our valued customers get DigiCert’s trusted validation and security standards combined with our expertise, responsive support and competitive pricing. With every mark certificate you buy, your brand gains a verified logo and also the credibility that comes from working with a leading Certificate Authority.
Compare VMC vs CMC : Pick the Right Mark Certificate for Your Brand
Differences Between Verified Mark Certificate and Common Mark Certificate
Both certificates help your logo appear in customer inboxes, but they differ in eligibility, features, and the level of trust they convey. The table below outlines these key differences to help you choose the best fit for your brand.
Verified Mark Certificate (VMC) | Common Mark Certificate (CMC) | |
---|---|---|
Trademark Requirement | Requires a registered trademark for logo or a government seal. | No trademark needed; logo must have been in use for at least 12 months. |
Inbox Display | Displays logo with a blue verification checkmark in supported inboxes like Gmail. | Displays logo without a tickmark, but still stands out in the inbox. |
DMARC Requirement | Needs full DMARC enforcement before issuance. | Needs DMARC, but requirements are generally more flexible. |
Validation Process | Verification is detailed due to trademark checks and identity validation, taking slightly longer. | Faster issuance as trademark validation isn’t needed. |
Logo Format | Logo file must be in SVG Tiny 1.2 format matching trademark records exactly. | Accepts SVG Tiny 1.2 logos with minor modifications allowed. |
Use Cases | Best for large enterprises, financial institutions, and government bodies wanting maximum trust signals. | Best for small to mid-sized businesses or brands without registered trademarks. |
Email Client Support | Supported by Gmail (with checkmark), Apple Mail, Yahoo, and other major email clients. | Supported by Gmail and Yahoo |
Cost | Higher cost due to trademark verification and added brand assurance. | More affordable option with faster onboarding and brand display benefits. |
Show Your Verified Logo in Gmail, Yahoo, and Major Email Clients
Why Do you Need Mark Certificates – Top Benefits
Verified Brand Authentication
Enhanced Email Security Protocols
Integration with BIMI Standards
Instant Email Recognition
Customer Trust at First Glance
Demonstrates Brand Security Focus
Higher Open and Engagement Rates
Stronger Brand Presence
Competitive Advantage
Compatible with Leading Email Providers
Policy